Masterbuilt: What This Smoker Company Stands For

by Joost Nusselder | Last Updated:  June 2, 2022

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Masterbuilt: a company that truly believes any skill can be mastered if you’re given the right tools. That’s why their products are designed to give you every advantage so you can master the skill of smoking faster than you can say BBQ smoker.

Masterbuilt logo


Remember Masterbuilt’s belief? Any skill can be mastered. That’s why their products aren’t only high-quality (to make things easier for you), they also feature different fuel sources: electric, propane, charcoal or pellet.

And not only do they make these tools great, but they also share multiple videos on their website to help you master those skills.

With topics ranging from how to cold smoke to how to pre-season and make the most out of your smoker, you’re bound to learn in no time.

That’s why it’s no surprise that one of their best-selling smokers is the Masterbuilt 30-inch Digital Smoker. It lets you focus on the flavor and takes all the work out of smoking meats.

Instead of having to adjust the temperature manually by moving hot coals, you can handle everything through the top controller.

It features a digital timer with auto-shutdown for safety, but it also keeps your meats from getting dry because they were in there too long.

Each rack is chrome plated and thanks to heavy insulation, it’s also very energy efficient.

But what if it breaks down? We’ve got you covered. It features a replaceable heating element that is easy to swap out in the strange chance that it breaks down.

This is the best BBQ smoker for beginners, and with some of the best customer support out there, you’ll be mastering smoking in no time.

Making the Most of What Matters

Faith and Family First

When it comes to the McLemore family, it’s all about priorities. Faith and family come first, and then the rest. That’s why they make sure to put in the work, but also make it fun!

Masterbuilt Quality and Innovation

At Masterbuilt, they don’t mess around. They strive to make their products better and bring new ones to the market. They’re always looking to stay ahead of the game.

World-Class Customer Service

The customer service team at Masterbuilt has one goal: to provide world-class customer service. They want to make sure that everyone has the best experience possible.

Sharing the Goodness

The McLemore family believes in sharing the goodness every day. Whether it’s good times, good food, or good people, they want to make sure that everyone is having a good time.


Now you know a little bit more about the company that makes the smoker you have. You can trust that it’ll last you a long time and provide you with some delicious smoked meats. So, don’t be afraid to take the plunge and get yourself a Masterbuilt smoker!

Joost Nusselder, the founder of Lakeside Smokers is a content marketer, dad and loves trying out new food with BBQ Smoking (& Japanese food!) at the heart of his passion, and together with his team he's been creating in-depth blog articles since 2016 to help loyal readers with recipes and cooking tips.