Traeger Brand: History, Ownership, and Manufacturing

by Joost Nusselder | Last Updated:  June 1, 2022

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The Traeger brand is one of the most popular in the world of wood pellet grills. But what is it exactly?

The Traeger brand is a manufacturer of grills and smokers that use wood pellets for fuel. The company was founded in 1973 in Oregon, USA and has been growing ever since. They are now the market leader in the US and have expanded to many other countries.

In this article, I’ll tell you everything you need to know about the Traeger brand, including its history, products, and reputation.

Traeger logo

In this post we'll cover:

Traeger Grills- A Journey Through Time

It all started over 30 years ago in Mt. Angel, Oregon when Traeger invented the original wood-fired grill. The company began producing wood pellet grills and quickly became known as the preferred brand for wood-fired cooking. Traeger’s patented design and long experience in the craft of wood-fired cooking elevated the game for grilling enthusiasts everywhere.

Expanding the Range

As Traeger’s popularity grew, the company started to produce a wider range of models to suit different customers’ needs. The fact that Traeger grills were sold at a reasonable price compared to other brands made them even more attractive to customers. Traeger’s reputation for producing good quality products at a lower price point made them a household name in the grilling industry.

Moving Production Abroad

As the demand for Traeger grills increased, the company moved its manufacturing facilities abroad to stay competitive. Despite this, Traeger continued to offer exclusive guides and score high in customer satisfaction. The Traeger brand became known for reducing the guesswork in grilling and making it easier for people to cook meat to perfection.

Commercial Success

Traeger’s success in the industry was not limited to the USA. The company’s reputation for producing high-quality wood pellet grills spread abroad, and Traeger became a well-known brand in the grilling community worldwide. Traeger’s commercial success was due to its commitment to making grilling a better experience for everyone.

The Trigger Effect

Traeger’s patented design included a unique feature called the “trigger,” which allowed users to adjust the temperature of their grill with ease. This feature reduced the guesswork and made it easier for people to cook meat (here are the best to smoke) to perfection. The trigger became a signature feature of Traeger grills and helped to elevate the brand above its competitors.

Mastering the Craft

Over the years, Traeger has perfected the craft of wood-fired cooking. The company’s decades of experience in the industry have allowed them to master the art of grilling, smoking, and barbecuing. Traeger’s commitment to quality and innovation has made them the world’s #1 selling wood-fired grill.

Facilities and Openings

Traeger’s manufacturing facilities are now located abroad, but the company still maintains a strong presence in the USA. Traeger has opened several stores across the country, offering customers a chance to experience the brand’s products firsthand. Traeger’s commitment to quality and innovation has made them a household name in the grilling industry.

The Future of Traeger Grills

Traeger’s commitment to quality and innovation shows no signs of slowing down. The company continues to produce high-quality wood pellet grills that are easy to use and produce excellent results. Traeger’s dedication to making grilling a better experience for everyone has made them a leader in the industry, and they are sure to stay on top for years to come.

Understanding the Traeger Grill Lineup: Which One is Right for You?

When it comes to Traeger grills, there are a variety of models available, each with their own unique features and benefits. Here are the main series to consider:

  • Pro Series: The Pro Series is the most popular Traeger grill series, offering a range of sizes from small to large. These models are versatile and easy to use, with excellent temperature control and the ability to cook a wide range of food. They’re also built with high-quality steel and are designed to last a long time.
  • Ironwood Series: The Ironwood series is a step up from the Pro Series, with slightly more advanced features like a handy pellet sensor and a super smoke mode. These models are great for people who want to spend a little more for added convenience and control.
  • Timberline Series: The Timberline series is the top-of-the-line Traeger grill series, with the best features and the most advanced technology. These models are perfect for serious grillers who want the best of the best.

Choosing the Right Size

When it comes to choosing the right Traeger grill size, there are a few things to consider:

  • How many people will you be cooking for? If you’re only cooking for a small family, a smaller model may be sufficient. If you’re cooking for a large group, you’ll want a larger model.
  • How much space do you have for storage? If you don’t have a lot of storage space, a smaller model may be more practical.
  • What’s your budget? Larger models tend to be more expensive, so if you’re on a tight budget, a smaller model may be the way to go.

The Importance of Material and Build Quality

When shopping for a Traeger grill, it’s important to consider the material and build quality. Here are some things to keep in mind:

  • Stainless steel is a popular choice for Traeger grills because it’s durable and easy to maintain.
  • Check the quality of the welds and the overall construction of the grill to ensure it’s built to last.

Understanding the Price Range

Traeger grills can range from affordable to quite expensive, depending on the model and features. Here are some things to keep in mind:

  • Smaller models tend to be more affordable, while larger models with more advanced features can be quite expensive.
  • Consider your budget and what features are most important to you when deciding which model to choose.
  • Keep in mind that paying a little extra for added features and quality can be worth it in the long run.

Who’s the Boss? The Ownership of Traeger Grills

Traeger Grills is a popular brand that creates wood pellet grills and smokers. The company sets itself apart from other grilling companies by offering a complete line of consistent and easy-to-use grills that produce excellent results. Traeger Grills was invented by a man named Joe Traeger over 30 years ago, who perfected the craft of wood pellet grilling over the decades. Traeger’s innovation transformed the grilling industry, and the Traeger brand has taken the outdoor cooking world by storm.

Jeremy Andrus: The Man Behind Traeger’s Success

Jeremy Andrus is the current President and CEO of Traeger Grills, LLC. He leads the company in its mission to provide users with the best wood pellet grills and smokers on the market. Andrus has been instrumental in Traeger’s success, and his leadership has helped the company grow and expand its operations.

Ownership Changes: Traeger’s Assets Belonged to Private Equity Firms

Traeger Grills was once owned by a private equity firm called Trilantic Capital Partners. The company’s assets were sold to Trilantic in 2012, and the firm moved Traeger’s headquarters from Oregon to Salt Lake City, Utah. However, in 2014, Traeger Grills closed its operations in the USA and moved them to China. The company was then sold to a new owner, who has not been disclosed.

The Traeger Family: Sons of the Inventor

The Traeger family, sons of the inventor Joe Traeger, also owned the Traeger brand at one point. They sold the company to a private equity firm, which then sold it to the current owner. The Traeger family is still involved in the grilling industry and has created a new line of wood pellet grills called Pellet Pro Smokers.

Constant Innovation: Traeger’s Commitment to Mastery

Traeger Grills is committed to constant innovation and mastery of the craft of wood pellet grilling. The company has perfected its line of grills and smokers over the years, and it continues to offer new and exciting products to its users. Traeger’s consistent results and easy-to-use grills have made it a popular choice among grilling enthusiasts and professional chefs alike.

Why Traeger Products are a Popular Choice Among Users

Traeger’s ability to bring out the natural flavors of ingredients is what sets it apart from other grills. The company’s wood-fired grills allow for a hot and consistent temperature that maintains the perfect cooking environment. Traeger’s vast line of grills and smokers allows users to choose the perfect tool for their cooking needs. Plus, Traeger’s wood-fired grills are a smart way to cook without relying on electricity or power.

Precision Control and Consistent Quality

Traeger’s ability to maintain a consistent temperature is crucial when it comes to cooking. Traeger’s precision control allows users to set the temperature and forget it, making it a simple and easy tool to use. The Traeger line of grills also features a number of different series, each with its own set of features that cater to different cooking needs. Traeger users love the fact that they can spend time researching and shopping for the ultimate Traeger product that suits their needs.

Superior Production Quality

Traeger’s production quality is top-notch, and users love the fact that they are paying for a product that is built to last. Traeger’s grills are manufactured with the proper research and attention to detail, ensuring that every single step of the production process is complete. The final result is a product that is of superior quality and workmanship. Traeger users know that they are getting a product that is worth the money.

The Ultimate Cooking Tool

Traeger’s ability to maintain a consistent temperature and create a hot and consistent cooking environment is crucial when it comes to cooking. Traeger’s wood-fired grills allow users to cook with precision and create the perfect meal every time. Traeger’s ability to maintain a consistent temperature and create a hot and consistent cooking environment is crucial when it comes to cooking. Traeger’s vast line of grills and smokers allows users to choose the perfect tool for their cooking needs. Plus, Traeger’s wood-fired grills are a smart way to cook without relying on electricity or power.

Nice Features at a Lower Price Point

Traeger’s grills are known for their nice features and lower price point compared to other brands. Traeger’s grills are a popular choice among users who want a quality product without breaking the bank. Traeger’s grills are also known for their ease of use and simple design, making them a popular choice among people who are new to grilling.

The Traeger Brand and the Evangelical Community: A Match Made in Heaven

Traeger Grills has achieved something truly remarkable- they have created a tribe of loyalists who are more than just customers. They are owners, evangelists, and members of an exclusive community known as “Traegerhood.” This community is made up of people who share a passion for outdoor cooking, technology, and innovation. But what sets Traeger apart is their commitment to creating an intimate and engaging relationship with their customers.

The Evangelical Community: A Perfect Fit for Traeger

The evangelical community is known for its loyalty, commitment, and sense of community. These are all values that are shared by Traeger and its customers. Traeger has invested heavily in marketing and events that appeal to this community, creating an experience that is more than just about cooking. Traeger’s customers are not just buying a grill; they are investing in a lifestyle and a sense of specialness that comes with being a part of the Traeger tribe.

The Traeger Funnel: Engaging the Evangelical Community

Traeger’s success in the evangelical community can be attributed to their careful management of the customer acquisition funnel. They have created a marketing strategy that is designed to engage potential customers at every stage of the decision-making process. From social media campaigns to exclusive events, Traeger has created a sense of excitement and anticipation around their brand that keeps customers coming back for more.

The Traeger Experience: Bonding and Relationship Building

Traeger’s success in the evangelical community is not just about profits and business. It is about creating an experience that is meaningful and special for their customers. Traeger has achieved this by innovating in the outdoor cooking space and creating a sense of intimacy and bonding among their customers. Traeger owners are not just buying a grill; they are investing in a relationship with a brand that shares their values and passions.

Where Traeger Grills are Really Made: The Little Secret of the Brand

Traeger is a brand that has been around for a long time, and they are known for creating high-quality wood pellet grills that are popular with customers all over the world. They believe in providing their customers with the best products possible, and they have certainly done that with their line of pellet grills.

Where Traeger Grills are Manufactured: The Decision to Switch to China

Despite Traeger’s past reputation for using expensive materials and putting a lot of effort into creating the perfect pellet grill, the company decided to switch to manufacturing their entire line of grills in China. The reason for this change was to increase production and offer more affordable products to their customers.

The Traeger Pellet Grills: A Popular Type of Grill

Traeger pellet grills are a specific type of grill that uses wood pellets to create heat and smoke. They are popular with chefs and home cooks alike because they offer a unique flavor that is hard to replicate with other types of grills. Traeger has become synonymous with pellet grills, and they continue to be one of the most popular brands in the world.

Where to Find Traeger Grills: Keeping True to the Brand

If you’re shopping for a Traeger grill, you’ll find that they are sold in a variety of stores and online retailers. Despite the fact that they are now manufactured in China, Traeger continues to offer cutting-edge designs and high-quality materials that help to set them apart from other brands. They also offer direct-to-consumer sales, which allows customers to purchase their products at a lower price point.

The Final Word: Traeger Grills are Still a Good Choice

In the end, it doesn’t really matter where Traeger grills are produced. The fact is that they are still a popular and well-respected brand that offers a unique type of grill that many people love. Whether you’re a seasoned grill master or just starting out, a Traeger grill is certainly worth considering. So, if you’re in the market for a new grill, click that switch and give Traeger a try!


So, that’s the story of the Traeger brand. They’re a great brand for grilling, and they’ve been around for 30 years now. They’re known for their wood-fired grills and have a commitment to quality and innovation.  So, if you’re looking for a new grill, you should consider a Traeger. You won’t regret it!

Joost Nusselder, the founder of Lakeside Smokers is a content marketer, dad and loves trying out new food with BBQ Smoking (& Japanese food!) at the heart of his passion, and together with his team he's been creating in-depth blog articles since 2016 to help loyal readers with recipes and cooking tips.